Title: A good title should convey the general sense of what your course is about and catch the attention of your target audience.
Does your audience refers to a female executive as a “boss babe”? Or a would they say “female entrepreneurs”? Or maybe something more flirty like “mama with the money.” This all depends on metrics like age, income, gender and audience personality.
Subtitle: Your course subtitle is arguably more important than the title because it should clearly define what students are getting from your course. This is your value proposition, your promise, the transformation provided. This line will sell your course.
Enroll Button: Everything on your course landing page should direct people to your enroll button. This is the button someone must click to purchase your course. Make it pop with bright colors.
If you really want to grow your blog's audience and traffic, then this course is the ideal next step.
Social Proof: Use testimonials from previous subscribers to prove to potential buyers that you’re a trustworthy authority on your topic. Since this is your first time launching a course, you can use a testimonial from a previous product as long as you’re clear where it came from.
As soon as you beta launch your course - be sure to get updated testimonials.
If you really want to grow your blog's audience and traffic, then this course is the ideal next step.
Course Description: Since your course is not a physical product - show and tell people what they’ll be getting in the course description.
Your course description should lead with a hook up front, say what the course is, convey the benefits of taking it, and end with a bit of background on the course that gives validity.
Kristen Young
CEO | Founder | Author
Author Bio: While you don’t have to be an expert to create an online course, you do want to convey what authority and knowledge you do have and tell people why you know what you’re talking about and why they should trust you. A quick 3-4 sentence bio will do just that.
FAQs: This is where technical and logistic questions come in. Answer anticipated questions here to set expectations and avoid negative or confused feedback.
Tell people what happens when they click your enroll button. Tell them about a money back guarantee (which we recommend giving). Let them know how you’ll be answering their questions.